- Come up with an idea or something you want to do
- Most people think it's crazy, silly or just "eeh"
- You start doing it
- For a while it's just you without much support
- Turns out what you're doing is pretty cool
- People starting joining you
- More people join you
- Your success starts to compound on itself
Perfect and hilarious example, this video (which has been buzzing around the net after it was on front page Digg):
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