Neville's Google Guide

Properly utilizing Google and other search engines is one of the keys to online business success. I don't spend a single cent advertising my online business that brings in between $500 and $1,000 per month. I have simply optimized the site for Google and the like.

Here is a quick guide on how to improve your PageRank.

What NOT to do:
DO NOT try to trick Google. I have done this before by creating a sleu of blogs that all linked to each other and my business. I was penalized for using "invisible" links that were the same color as the background and making a web of pointless links. Google recognized that I was "cheating" and dropped my PageRank to the point where I had the worst sales in years. It took me over 6 months to correct this mistake.

WHAT TO DO:
1.) Name all of your pages. Do not leave pages named www.whatever.com/Product123.html. Make sure you name your pages according to product names etc. such as www.Whatever.com/Cool_Flashing_Gizmo.html. This improves your chances of coming in a higher search result.

2.) Name your images. The images for your cool flashing gizmo should be named: "Cool_flashing_gizmo.jpg" etc.

3.) Update frequently. Leaving your site stale does nothing for you. Update something, ANYTHING, every two days. Search engines recognize your site is active, therefore boosting your credibility. Search engines will also crawl your site more often, allowing you to take advantage of recent updates.

4.) Create a blog for your business. Keep your customers updated with a nice business blog. Talk about your products and link to your business. A blog lets customers know that your business is active, and that there is a person on the other side of that website.

HOW DO I KNOW I'M RIGHT?
Try typing in "Miserable Failure" on Google. The first result is "The Biography of George W. Bush." This happened because a bunch of bloggers put links on their page like this: Miserable Failure. See what power we have!

EXPERIMENT
One of the top search keywords I get for my site is surprisingly "Starbucks Liquor" I did a post about it a while ago. I will make this link, Starbucks Liquor, and see how much it boosts my position when Googled. Right now I am the 8th result. If a couple other of you bloggers make the link Starbucks Liquor in your blog, with the link pointing to www.NevBlog.com, my position will move higher.