He was selling the HackerSafe logo occasionally seen on larger websites, it looks like this:
He got me to sign up for a $187/month service plus setup fee on a business that costs a total of $350/month to run. Must have been a damn good sales pitch!
Anyhow, I'm on a cost reduction/improvement phase for House Of Rave, so right now I can't justify DOUBLING my monthly expenses to put up that logo. Kind of a mistake to sign up at this point....despite the wonders they claim the logo can do. I do like having the logo there, but the numbers simply don't work in my favor:
Now maybe if it were something reasonable like $50/month....
A logo on a site does nothing to make me trust that my transaction is safe. What matters to me is ssl-certificates, small lock icons in the url-bar and that kind of stuff.
ReplyDeleteI could make that logo in Photoshop and slap it on my webshop in 5 minutes.
I agree.. seems like a stupid decision, at least at this point.
ReplyDeleteHow exactly is it "tested daily"?
ReplyDeleteWow, he actually convinced you to purchase it? That must be a good salesman.
ReplyDeleteJust dropped you mail..please check your spam/bulk folder also if you dont recieve it in inbox.
ReplyDeleteand by the way your blog rocks
A friend of a friend who knew someone, once told me there was a usability study done on a website with the "HackerSafe" logo. They said users keyed in on the word "Hacker," which has a negative connotation. It had no affect on sales, and it may have even made the customer more skeptical of a safe transaction.
ReplyDeleteThat said. I got nothing to back that up with. It's water-cooler talk. But it's something to think about.
Ok, judging from the "You're an idiot for paying, I can take a screenshot of that logo" comments that I get (and moderate), let me clear something up:
ReplyDeleteHacksafe DOES test your server daily by trying commonly used server exploitation techniques.
In fact two days after using the service, they yanked the logo from my page because it didn't meet their requirements. A quick BIND9 server architecture upgrade later they put it back.
Also when you click it, it takes you to a HTTPS secure page that verifies your security.
I'd say it would be great for a site with tens of thousands of visitors per day. Even if it increases conversions by less than 5% it's still worth it.